3 Facebook Marketing Misconceptions And How To Defeat Them. Are You At The Moment Staying Away From Facebook Advertising?
There is a lot of misperceptions and frustrations floating around when it comes to Facebook marketing.
Why Undertake marketing on Facebook?
First and foremost, Facebook, like other social media, is an exceptional method to become more visible and successful by making a face for your self on the internet.
Facebook is now the biggest social network on the planet with over 500 million busy users, long ago surpassing former social networking giant MySpace and it keeps on growing at 1 million new users a week.
Myth #1: Facebook consumes WAY too much time.
This is perhaps the most prevalent concern that I hear. It's correct to say that it can be a major time-sink if you let it but know that it doesn't need to be. You have to be a little bit ruthless with your self, especially if you're utilizing Facebook for both business and keeping up with friends and relatives.
People aren't kidding when they say social media can end up being addictive. However if you're steering clear of Facebook because of fears about it taking a lot of time, you are actually missing out on important networking opportunities and communications.
When you think about comparing it to traditional business networking and the traveling and time commitment that is needed, you'll begin to realize that networking on Facebook is amazing as it can be done at your convenience. That is not to say it has totally replaced local or personal networking, but it can definitely supplement it.
Myth #2: Facebook is just for Kids
For individuals who are still skeptical, a common objection is that most of Facebook's users are of a younger demographic and for this there aren't any benefits to using it to publicize their business. But nevertheless, you may be surprised to know that according to January 2010 figures, the 35 demographic already represents more than 30% of the entire user base, and the 55 age group grew an incredible 922.7% in 2009 alone.
Plus, compare the cheap to zero cost of using Facebook "essentially just your Internet connection" to other marketing and advertising approaches such as the Yellow Pages, the newspaper, TV and radio, and you've got a pretty convincing case for why you must build a visibility on Facebook.
Aside from the demographics, there are a few other misguided beliefs in particular I want to address so you can start observing the results and opportunities that lots of other business owners already enjoy.
Myth #3: 'Facebook alone will gather your clients and customers.'
This would be great if it was legitimate, of course. Do folks attract clients and customers as a result of being on Facebook? Absolutely. But publishing a profile and expecting the cash to roll in is not going to happen.
Facebook is great for establishing reputation and expertise, unveiling your brand and discovering what people want and need so that you can create and package those products or services and give it to them.
Honestly, there is no faster method to create reputation and brand recognition and quickly link up with the hundreds of thousands of people who are looking for what you have to offer.
But your ultimate goal mustn't be to use Facebook (or any social network) as a direct sales channel. Before you even start on Facebook, you should have a web site or blog to drive people to first. You should be able to continue to build those relationships outside Facebook. And the ideal way to do that is to come up with a way to get consumers on your email list.
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